How Big Auction Challenges Inspired an Even Bigger Solution

The idea for Auctic wasn’t born in a boardroom, it came from the field. Joe Petsick, known for launching Proxibid, was contacted by several large auction companies in a short window of time. Each wanted to build their own custom platform. Different names, same challenge: existing tech couldn’t keep up with their needs.

Joe realized this wasn’t a one-off project. It was a pattern. A signal that the industry was asking for something new. So he called Joseph Mast, a world-class auctioneer, entrepreneur, and respected leader, to explore the idea. Then came the call to Steve Berry, a product strategist known for building scalable platforms with customization at the core.

The vision? To build a platform that delivered the personalization major auction houses needed; without sacrificing scalability or speed. Auctic was designed to let multiple auction businesses operate with tailored tools, while still benefiting from ongoing development and shared innovation.

At its core, Auctic is a knowledge company solving real-world problems for the global auction industry. We’re bringing enterprise-level technology to an industry that’s historically been underserved by fragmented solutions. And we’re doing it with respect, insight, and a bold vision for what’s next.