In the competitive world of auctions, focusing solely on event-specific marketing can limit your reach and growth. Let's explore why developing an overarching brand awareness strategy is essential for both auction houses and individual auctioneers, e...

Understanding every step of your customers' experience is crucial in the auction industry. Journey mapping for both buyers and sellers not only provides insight into their interactions but also highlights areas for enhancement. In this blog, we delve...

Unlock the full potential of your marketing strategy with Ecosystem Mapping—an essential tool that helps you understand where your audience personas typically engage, gather information, and make purchasing decisions. By mapping out these ecosystems,...

In the diverse world of auctions, understanding your audience is not just a benefit—it's a necessity. While many businesses can summarize their target audience in a sentence or two, auction companies face a more complex challenge. Typically, their au...