At Auctic, we believe the future of the auction industry isn’t just about better software. It’s about stronger partnerships.

There’s something electric about being in a room full of people who love this industry. That’s why we’re counting down the days until the

The idea for Auctic wasn’t born in a boardroom, it came from the field.

After talking to hundreds of auction professionals, five themes kept rising to the top, frustrations that nearly everyone seems to face in the auction tech world. At Auctic, we’ve designed solutions around each one:

The auction industry is full of power players, legacy firms, entrepreneurs with a vision and grit, and family businesses who’ve spent decades building trust. But for too long, technology hasn’t kept pace. That’s where

In the dynamic world of auctions, understanding your audience and effectively marketing your assets are crucial steps toward success. A well-crafted auction marketing strategy doesn’t just promote an event; it engages potential buyers on a deeper lev...

In the competitive world of auctions, focusing solely on event-specific marketing can limit your reach and growth. Let's explore why developing an overarching brand awareness strategy is essential for both auction houses and individual auctioneers, e...

Understanding every step of your customers' experience is crucial in the auction industry. Journey mapping for both buyers and sellers not only provides insight into their interactions but also highlights areas for enhancement. In this blog, we delve...

Unlock the full potential of your marketing strategy with Ecosystem Mapping—an essential tool that helps you understand where your audience personas typically engage, gather information, and make purchasing decisions. By mapping out these ecosystems,...

In the diverse world of auctions, understanding your audience is not just a benefit—it's a necessity. While many businesses can summarize their target audience in a sentence or two, auction companies face a more complex challenge. Typically, their au...