Why We Built Auctic: A Modern Market Engine for Auction Professionals

The auction industry is full of power players, legacy firms, entrepreneurs with a vision and grit, and family businesses who’ve spent decades building trust. But for too long, technology hasn’t kept pace. That’s where Auctic comes in.

Born out of decades of experience across auctioneering, marketplace strategy, and tech development, Auctic is more than a platform; it’s a partnership. Our leadership includes Joe Petsick (founder of Proxibid), Joseph Mast (renowned auctioneer and industry visionary), and Steve Berry (technology strategist and product expert). Together, they saw the opportunity to build something better: a modern, flexible, user-first solution built with auction professionals at its core.

Auctic is grounded in the reality of the auction world because our team includes best-in-class auction professionals. We know what it’s like to stand in our clients’ shoes…because we’ve actually been there. That real-world insight shapes every feature and decision.

Whether you're running real estate auctions, heavy equipment sales, personal property events, or benefit galas, Auctic’s platform is designed to elevate your brand and streamline your operations…without the bloat, limitations, or bureaucracy.

We’re not here to replace the art of auctioneering. We’re here to amplify it.

This year, we’re proud to sponsor the Marketing Competition at the National Auction Association Conference & Show. It’s a perfect match for our values because we believe innovation in marketing is one of the most important forces shaping the future of the auction industry. Auction houses aren’t just brokers and sales companies. They’re marketing companies…and they deserve tools that reflect that.